Prior
to forming Stratega, Prins was a key account executive at a Harrisburg-based
communications firm, where she grew the agency’s business
bringing in and providing marketing support to 40 new clients during
her tenure. These clients included retirement and assisted living
communities, nursing centers, health care providers and associations,
higher education institutions and faith-based organizations.
In
the health care field, she has held key marketing communications
positions at Capital Blue Cross, Rite Aid Corporation and Synertech
Health Systems, providing strategic writing and marketing counsel
as well as corporate brand management and strategic positioning
research.
Ms.
Prins holds a bachelor of arts in communications from Messiah College
in Grantham, PA. She is a member of the Public Relations Society
of America and International Association of Business Communicators.
Her work has been recognized by both of these organizations, with
20 awards recognizing excellent writing and graphic design, creativity
and impact, effectiveness in meeting objectives and professionalism.